RenegadeXR |
04-04-2019 11:21 AM |
Quote:
Originally Posted by thrashergrant
(Post 10480643)
wow! why the dramatic drop for the challenger? I thought they were doing well. Good to see Camaro figures up.
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They changed the order system for the 2019 Challenger and made it a bit more confusing. Before, they had like 10+ "models" to choose from which were really just combinations of options packs. It was a long list for sure, but you always knew exactly what you were getting just by model name alone. Now, everything is a-la-carte. I was pricing out a Challenger T/A 392 and I believe the price went up by a couple thousand because you now have to start the order as a Scat Pack if you want a 392, and then you add the T/A appearance package onto it. You end up with more features actually in the end this way, but it's more expensive.
That, and there's no real appreciable difference between the 2017, 2018, and 2019's (besides the aforementioned overhaul to how options are ordered and some colors changing. Other changes may not matter to most buyers: The Demon going away, a minor update to the Hellcat, and some widebody offerings on the SRT 392.) Dealers are not offering any markdowns or incentives on the leftover 2018 inventory. Most are asking full MSRP in my area for the "fun" cars -- T/A 392, Scat Pack, SRT 392.
In summary, the sales boost Dodge saw after the Challeger refresh and after introducing some of the "fun" cars is dying down naturally because nothing has really changed in about 3 model years now. Unless they do something dramatic, sales will probably continue to slow down until they stop production in the early / mid 2020's (they'll be force to due to CAFE requirements.)
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