[shaffe]

I think the electric truck needs to be more marketed towards the weekend warrior rather than the serious truck owner.

My brother in law would be a perfect customer for an electric truck. He has an F-150 now, primary use is driving to and from work and to go visit his side of the family in Iowa. However, he also uses his truck almost every weekend hauling stuff in the bed. Never heavy loads, never tows but always doing stuff where the bed of his truck in use carrying odd shaped stuff that is easier to load in the bed. That's the customer they should be marketing electric trucks too. Not people who need it to tow/haul heavy loads often