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Old 08-10-2017, 04:01 PM   #1
BahamaTodd

 
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Drives: 08 Accord V6/M6 / 04 Canyon Z71
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Chevy reassessing trim, build options and pricing on Camaro SS

http://www.autonews.com/article/2017...3/chevy-camaro
Quote:
DETROIT -- General Motors is re-assessing some trim and build options for the Chevrolet Camaro in an attempt to increase sales and better compete against the Ford Mustang and Dodge Challenger, according to product chief Mark Reuss.

The company, according to Reuss, sees opportunities to better position the muscle car's price points at the base and V-8 levels.

"I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," Reuss told reporters following a media at the company's world headquarters here to unveil a new Camaro ZL1 race car for the Monster Energy NASCAR Cup Series.

Reuss, executive vice president of global product development, purchasing and supply chain, declined to comment on specifics or timing of the potential changes. A Chevrolet spokesman confirmed the brand is "exploring a bunch of opportunities" to expand the vehicle's range, but also declined to comment on specifics.
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