"A marketing strategy"? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

'StangBlaster5000 · 11-01-2011, 12:41 PM

So my question right now is, When does withholding the ZL1's price Stop being a good "Marketing Strategy" and start becoming "Irritating"?

I know I have read many people here are tired of the wait, especially now that they ARE taking orders.

Your thoughts?

Rice Killer · 11-01-2011, 12:46 PM

It would be nice to know but I am sure GM is holding it back for good reasons.

'StangBlaster5000 · 11-01-2011, 12:51 PM

Quote:

Originally Posted by Rice Killer

It would be nice to know but I am sure GM is holding it back for good reasons.

For what reasons do you think they are holding it back? From what I have heard, they have known the price for a while now.

f5journal · 11-01-2011, 12:57 PM

I'd say they know how much it costs to build, but they do not know the true interest in the car yet. I would guess the price will based on the amount of pre-orders

Rice Killer · 11-01-2011, 12:58 PM

I don't know, but if they haven't released it yet, there must be a reason. IMO

GoldenBear · 11-01-2011, 01:27 PM

Quote:

Originally Posted by f5journal

I'd say they know how much it costs to build, but they do not know the true interest in the car yet. I would guess the price will based on the amount of pre-orders

Interest in purchasing the ZL1 will correspond strongly with its price. The higher its price, the less interest there will be in purchasing the vehicle. The lower its price, the more interest there will be in purchasing the vehicle. The goal is to price the vehicle at the point where the maximum profit will be obtained. If the car is priced too high, not enough vehicles will be sold to recoup its cost. If it's priced too low, then will be money left on the table.

'StangBlaster5000 · 11-01-2011, 01:29 PM

Quote:

Originally Posted by GoldenBear

Interest in purchasing the ZL1 will correspond strongly with its price. The higher its price, the less interest there will be in purchasing the vehicle. The lower its price, the more interest there will be in purchasing the vehicle. The goal is to price the vehicle at the point where the maximum profit will be obtained. If the car is priced too high, not enough vehicles will be sold to recoup its cost. If it's priced too low, then will be money left on the table.

Couldn't be said any better than that...although I have been trying for the last two weeks

IROCanSS · 11-01-2011, 01:52 PM

The 2010 was orderable before pricing, the vert was orderable before pricing, the 2012 (45AE) was orderable before pricing....

Happens all the time. It will be realeased soon.

'StangBlaster5000 · 11-01-2011, 02:11 PM

Quote:

Originally Posted by IROCanSS

The 2010 was orderable before pricing, the vert was orderable before pricing, the 2012 (45AE) was orderable before pricing....

Happens all the time. It will be realeased soon.

Really wasn't an explanation of WHY you think they do it.......but, OK?

IROCanSS · 11-01-2011, 02:21 PM

Quote:

Originally Posted by 'StangBlaster5000

Really wasn't an explanation of WHY you think they do it.......but, OK?

But it is... that's just how it "is". That's all the reason they need, because that's how they do it.

daveagogo1 · 11-01-2011, 02:26 PM

Minor changes or tweaks could still be made at this point. Supply pricing ect. All guesses but could be a host of reasons.

GoldenBear · 11-01-2011, 02:31 PM

Quote:

Originally Posted by IROCanSS

But it is... that's just how it "is". That's all the reason they need, because that's how they do it.

I think he was looking for a "rational basis" as to why pricing is released after ordering opens.

orangejuice · 11-01-2011, 02:42 PM

It doesnt matter. Its a niche market. Few people are going to buy the ZL1 its not going to be like an SS, where they are fairly common. People that are going to buy them are going to order them regardless of price.

*Milk 1027* · 11-01-2011, 03:03 PM

It's not marketing. Just because you don't undertand why someone is doing something, doesn't mean you should just chalk it up to some mythical term.
They have their reasons. The price needs to go through different teams and be signed off by different people.

11-01-2011, 12:41 PM	#1
'StangBlaster5000 Drives: Waiting for the 2013 ZL1 Join Date: Apr 2010 Location: Illinois Posts: 389	"A marketing strategy"? So my question right now is, When does withholding the ZL1's price Stop being a good "Marketing Strategy" and start becoming "Irritating"? I know I have read many people here are tired of the wait, especially now that they ARE taking orders. Your thoughts?

11-01-2011, 12:46 PM	#2
Rice Killer Cooter Drives: my wife crazy Join Date: Oct 2011 Location: SW WI Posts: 569	It would be nice to know but I am sure GM is holding it back for good reasons. __________________ #1451 - 2012 ZL1 - White, Black Wheels, Manual, Suede Package, and Exposed Hood Insert. Delivered on 6/20/12. Thanks to Jason from Symdon Motors in Evansville, WI.

11-01-2011, 12:58 PM	#5
Rice Killer Cooter Drives: my wife crazy Join Date: Oct 2011 Location: SW WI Posts: 569	I don't know, but if they haven't released it yet, there must be a reason. IMO __________________ #1451 - 2012 ZL1 - White, Black Wheels, Manual, Suede Package, and Exposed Hood Insert. Delivered on 6/20/12. Thanks to Jason from Symdon Motors in Evansville, WI.

11-01-2011, 02:42 PM	#13
orangejuice H1 OFCR Drives: 2013 ZL1 Blue Ray Metallic Join Date: Jun 2011 Location: Shelby Twp., Michigan Posts: 1,320 View My Garage	It doesnt matter. Its a niche market. Few people are going to buy the ZL1 its not going to be like an SS, where they are fairly common. People that are going to buy them are going to order them regardless of price. __________________ Corsa Rotofab BBK ZL1 Hood/Fascia AAC Afterburners/Sidemarkers Havoc Black Chrome 5% Tint/20% Smoked Taillights

11-01-2011, 03:03 PM	#14
Milk 1027 Camaro➎ moderator Drives: '13 BLK 1LE Join Date: Aug 2008 Location: AZ Posts: 13,567 View My Garage	It's not marketing. Just because you don't undertand why someone is doing something, doesn't mean you should just chalk it up to some mythical term. They have their reasons. The price needs to go through different teams and be signed off by different people. __________________

11-01-2011, 12:57 PM	#4
f5journal Senior Camaro Fanatic Drives: 2011 SS/RS manual - White Join Date: Aug 2010 Location: aiken, sc Posts: 1,980	I'd say they know how much it costs to build, but they do not know the true interest in the car yet. I would guess the price will based on the amount of pre-orders

11-01-2011, 01:52 PM	#8
IROCanSS Account Suspended Drives: 89 IROC 350 Join Date: Mar 2009 Location: Back roads, southern Ohio Posts: 12,504 View My Garage	The 2010 was orderable before pricing, the vert was orderable before pricing, the 2012 (45AE) was orderable before pricing.... Happens all the time. It will be realeased soon.

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